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Group Selling Skills
Why Group Selling Skills?
Selling to groups is one of the most stressful things that many salespeople have to do. This is borne out by the fact that speaking in public is the number one phobia in the world today. This poses a dilemma, in that most sales presentations are not just about information, they are also about reputation and influence. They are about communication rather than recital of facts and figures.
What results will I achieve?
Participants find that they are able to improve self-image and build confidence, deal with nerves and harness nervous energy in a creative way, as well as control and sequence visuals aids effectively. All the problems faced by individuals presenting and selling to groups will be addressed, including:
- Physical skills and personal image to maintain rapport
- Audience contact and control
- Planning and organisation of material
- Translating technical subjects for non-technical groups Use of visual media: OHP, slides, flipcharts, PowerPoint, etc.
- Handling audience participation assertively
- Handling audience participation assertively
- Gaining commitment and moving to action
Who is it for?
Anyone who has to sell to groups, from experienced sales managers wanting successful outcomes with senior audiences to less experienced sales executives wishing to improve their performance benefit equally.
How is it structured?
Skills are demonstrated by the tutors, using short input sessions, exercises and skills practise. Frameworks are all modelled upon people who have demonstrated Excellence in their field.