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Maximising Your Personal Brand

Course Objectives

Every professional has evolved a personal brand – but most of us don’t know what it is. As a result, we fail to leverage its strengths and continue to be sabotaged by its weaknesses.

This programme outlines the business case for cultivating and communicating a strong personal brand through effective image management. You will define your personal brand values and gain practical knowledge, skills and strategies to project an image which aligns with (rather than contradicts) your personal brand values.

Target Audience

Any professional who is looking to stand out from the crowd, improve their perceived standing within the organisation, attract the best talent, develop their leadership capabilities, or achieve greater professional success.

Programme Topics

  • Understanding the personal branding phenomenon
  • Appreciating the commercial importance of image
  • Defining your personal brand values
  • Aligning your personal brand with your organisation’s brand
  • Being able to correctly interpret different levels of business dress
  • Understanding the importance and impact of 5 key factors on personal appearance
  • Building an action plan to apply your leaning with immediate and powerful effect