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Cue Framing

Who is it for?

Cue Framing will provide very significant insights over and above those that it is possible to gain from conventional research techniques alone.

These insights are the key to gaining competitive edge and in a way that is 'undetectable' by the competition because the positive changes in behaviour are being effected at a subconscious level. What is more, once the Cue Frame has been established it will 'hold true' for a long time and action can be taken 'with confidence' that the findings from the study continue to be relevant.

If competitive edge is important, Cue Framing is for you.

Why Cue Framing?

We all get baffled from time to time trying to understand people and communicate with them effectively. This bafflement is in itself an annoyance to us, but in a business context failing to understand what makes people tick, what their motivations are, how to motivate them and how to effectively communicate with them is expensive, both in time and money.

In some instances we create fantastic marketing campaigns but sometimes they just don't get the response that we were aiming for. How much do we really know about our customers? Do we know what motivates them, how they decide to buy the products and services that they do?

Cue Framing is the identification of the distinctions we use unconsciously to process and categorise information in order to motivate ourselves, convince ourselves and hence make decisions. These 'distinctions' or patterns are revealed through the words that we use and our physical behaviour.

What results will I achieve?

What is important to your customers - their values and beliefs around your products?
How are they are motivated?
How they decide to take action
How they choose one product over another

And once we know these 'hows' we can:

Use the appropriate language to press their hot buttons
Build stronger relationships because we talk 'their' language
Create marketing and advertising campaigns aimed specifically at our customers' motivations and decisions, using 'their' language